How launching works

Right now you can launch coins, NFT collections and DN404 coins with NFTs on Robinhood Chain. You don't need to write any code.

• Coin: a token people trade. It starts on a price curve and moves to Uniswap once enough is bought.
• NFT collection: art people mint at a price you set. You keep 90% of the mint money.
• DN404: a coin and an NFT collection in one. Hold enough of the coin and you own an NFT.

1. 01

   Name it

   Pick a name, ticker, picture, description and links. This is what people see on the coin page.

2. 02

   Pick a setup

   Quick launch uses safe defaults. Advanced lets you add extras like a community early-access window, a short trading pause at graduation, or a buy-and-burn on every trade.

3. 03

   Launch

   You pay the launch fee and sign one transaction. The coin goes live right away and nobody, including you, keeps admin control over it.

4. 04

   Trade on the curve

   People can buy and sell straight away. The price rises as people buy and falls as they sell.

5. 05

   Graduate

   Once enough has been bought, the coin moves to a Uniswap trading pool at the same price, and the money in that pool is locked forever.

• The curve: the coin starts with all of its supply on a price curve. Every buy pushes the price up a little, and every sell pulls it down.
• Each trade on the curve pays a 1% fee to the platform.
• A coin that never graduates can keep trading on its curve.
• Nobody can change the coin after launch. That is on purpose, so buyers aren't trusting a person with a kill switch.

On an advanced launch you can give holders of another token or NFT collection a head start. You paste that collection's address and we take a snapshot of who holds it.

• For the first hour, only wallets in the snapshot can buy.
• 60% of the coin supply on the curve is set aside for them during that hour.
• One wallet can buy at most a fifth of that set-aside amount, so a single holder can't take it all.
• After the hour, anyone can buy.
• Early-access buyers collect their coins once the coin graduates.

Graduation is when a coin has sold enough on its curve to move to a Uniswap trading pool. It happens automatically on the buy that crosses the line.

• The pool opens at the same price the curve ended on, so there is no sudden jump or drop.
• The money in the pool is locked forever. Nobody, including you and us, can pull it out.
• Each trade in the pool pays Uniswap's normal 0.3% fee, plus 1% to the platform and 1% to the creator.
• Creator earnings only start after graduation.
• If you turned it on, trading in the new pool pauses for a short while right after graduation to stop bots from jumping in first.

Launch a collection of art that people mint. Make your art in urufu studio, publish it, then hit “Launch as NFT” and the form fills itself in. Or start from the NFT launch page with your own art link.

• You choose the total number of NFTs and how many one wallet can mint.
• The price can stay the same for every mint, or go up by a set amount after each mint.
• Buyers pay in ETH or URU, your choice.
• Optional early access: a list of wallets that can mint first, for a set window.
• Optional discounts for people who hold another collection, like urufu gemu nft.
• You keep 90% of every mint. 10% goes to the platform flywheel.
• Withdraw your earnings from your profile page any time after the first mint.
• After launch, set the collection name, picture and description that OpenSea shows, from your collection page.

A DN404 launch is a coin and an NFT collection that move together. You decide how many coins make one NFT. Hold that many and you own an NFT. Buy past the next multiple and another one shows up in your wallet. Sell or send below it and one disappears. There is no separate minting.

Setting it up

• Make your art in urufu studio and hit "Launch as DN404", or fill in the form yourself.
• Collection size: up to 10,000 NFTs.
• Coins per NFT: you pick. Total supply is the collection size times coins per NFT.
• Pair: buyers pay with ETH or URU.
• Founder share: optionally keep up to 20% of the supply in your own wallet at launch. Buyers can see this.
• Launch fee: 10,000 URU, before holder discounts.

Trading and graduation

• It trades on a price curve first, just like a coin. Curve trades have a 1% fee.
• When enough has been bought it moves to a Uniswap pool at the same price. Leftover coins are burned and the pool money is locked forever.
• Optional: pause trading in the pool for a short while after graduation (up to 7,200 blocks, about 12 minutes) to stop bots.
• Optional: burn part of every pool buy (up to 20%), which slowly shrinks supply.

Optional tax

You can add a tax of 0% to 5%. You pick the rate at launch and it can never change. The tax is taken when someone buys from the trading pool and when coins move from one wallet to another. It is not taken on curve trades or on sells into the trading pool. Here is what the tax can do:

• Burn: the tax is burned, so supply shrinks.
• Buy back URU: after graduation the tax is sold for URU, and that URU is burned.
• Buy a token: after graduation the tax is sold for the token you pick below, sent to your wallet.
• Add liquidity: after graduation the tax is added to the trading pool and locked forever.
• Reward holders: the tax is paid out to holders, based on how many tokens each one holds.
• Support NFT floor: after graduation the tax buys NFTs listed for less than their tokens are worth and burns them; if none are cheap, the tokens are burned.

• Our automated helper collects the tax and carries out your choice for you. It keeps 5% of each payout to cover gas and upkeep.
• Some trading apps that route through their own contracts may fail to sell taxed coins. Selling on this site and in the Uniswap app works.

• Launch fees go 40% to buying back URU, 35% to urufu gemu nft holders, and 25% to the treasury.
• Pool trades pay Uniswap's 0.3%, plus 1% to the platform and 1% to the creator.
• Hold at least one urufu gemu nft: 20% off launch fees.
• Hold at least 100,000 URU: 40% off.
• Hold both: 50% off.
• Discounts only lower the launch fee. Gas and trading fees still apply.